Project Overview
Type: Contract
Timeline: 03/22 – 09/22
Objective: Increase traffic with an SEO campaign for Loom, Inc.
Skills: Digital marketing, project management, keyword research, search engine optimization, copywriting, content writing, content editing
Tools: Ubersuggest, Frase, Grammarly
Outcome: Doubled organic traffic ahead of $1B acquisition by Atlassian
In early 2022, I was approached and contracted by Loom, the prominent screen recording software company, to develop an SEO campaign that became instrumental in propelling the company’s digital growth.
Working closely with the head of marketing, I first received a list of seed keywords and target objectives, which served as the foundation for our campaign strategy.
I then identified and incorporated relevant long-tail keywords aligned with the brand’s domain authority, initiating a comprehensive, months-long effort to produce and refine over a dozen specialized articles. These articles encompassed a variety of formats — guides, listicles, whitepapers, and more — each meticulously crafted to target different stages of the sales funnel, from awareness to action.
Working hand-in-hand with my teammates at Loom, we doubled organic web traffic in under a year, playing a crucial role in increasing sales and securing the company’s impressive acquisition offer in 2023.