Project Overview
Type: Contract
Timeline: Q4, 2023
Objective: Redesign website using client’s existing logo and color palette, transferring content from Squarespace to WordPress
Skills: Web design, web development, digital marketing, copywriting, keyword research, search engine optimization
Tools: Moqups, Kadence for WordPress, Google Search Console, Google Analytics, RankMath, Frase, Ubersuggest
Outcome: Stunning new website; reached the front page of SERPs for several chosen keywords
To kick things off, I conducted a thorough audit of the client’s existing Squarespace website, uncovering numerous SEO challenges like broken links, slow page speed, and a lack of keyword optimization.
After designing a fresh mockup that aligned with the client’s existing branding, I exported all existing content and rebuilt the site atop the Kadence Theme in WordPress. I also performed keyword research and installed the RankMath plugin to optimize client’s pillar pages for improved rankings across the board.
Additionally, I set up Google Search Console and Google Analytics, ensuring the client had the tools required for ongoing tracking, optimization, and success.