Revitalizing New Blooms Wellness: A Website Transformation

  • Conducted a thorough audit of client’s existing Squarespace website, identifying critical SEO issues like broken links and slow page speed.
  • Redesigned the entire site using the client’s existing logo and color scheme as a touchstone.
  • Implemented Google Search Console and Analytics for enhanced tracking and SEO performance measurement.

This website transformation encompassed an equal blend of design, development, and strategic marketing efforts.

To kick things off, I ran an audit of the client’s existing Squarespace website, uncovering numerous SEO challenges like broken links, slow page speed, and a lack of keyword optimization.

After designing a fresh mockup that aligned with the client’s existing branding, I exported all existing content and rebuilt the site atop the Kadence Theme in WordPress. I also performed keyword research and installed the RankMath plugin to optimize client’s pillar pages for improved rankings across the board.

Additionally, I set up Google Search Console and Google Analytics, ensuring the client had the tools required for ongoing tracking, optimization, and success.