Elevating Top Shelf Media Through Web Design, Development, and Innovative Marketing Strategies

  • Developed responsive WordPress blocks, plugins, and theme files using HTML, CSS, JavaScript, and PHP.
  • Designed and developed a custom membership system featuring a front-end portal, article interaction, and user-generated content, redefining brand identity and boosting user engagement.
  • Strategized and implemented a series of custom blocks that reduced the time to publish new articles by over 20 minutes each.

My long-term involvement at Top Shelf Media has encompassed marketing, web design, web development, and everything in between. I helped transform and grow the company’s portfolio of web properties, working alongside the owner and a 20-person freelance team to continually publish new content and attract new visitors.

Among my proudest achievements, I introduced a custom plugin that enriched site features across Top Shelf Media’s portfolio and developed a set of custom blocks that halved the time spent on editing, streamlining operational efficiency to an incredible degree. Most recently, I developed a custom membership system — built primarily with PHP — to bring user interactivity features to one of the company’s most popular websites.