Project Overview
Type: Contract
Timeline: 2017 – 2024
Objective: Design, develop, and market websites within company portfolio
Skills: Web design, web development, digital marketing, copywriting, content writing, search engine optimization
Tools: Moqups, Divi for WordPress, ACF, Ahrefs, Yoast SEO, Grammarly
Outcome: Designed and refined various websites, produced hundreds of pieces of content, and brought in millions of new visitors to web properties
My long-term involvement at Top Shelf Media encompassed web design, web development, digital marketing, and everything in between. I helped transform and grow the company’s portfolio of web properties, working alongside the owner and a 25-person freelance team to continually publish new content and attract millions of visitors per year.
Among my proudest achievements, I singlehandedly wrote, edited, and optimized over 200 pieces of content, directly drawing hundreds of thousands of visitors to Top Shelf Media’s portfolio.
I also developed a custom plugin that enriched site features across Top Shelf Media’s websites and introduced a set of custom blocks that halved the time spent on editing, streamlining operational efficiency to an incredible degree.
Most recently, I designed and developed a custom membership system for the most popular website in the company’s portfolio. This system featured a front-end portal, article interactivity, and user-generated content submission, redefining the site’s identity and boosting user engagement several fold.